Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities. 

Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.